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August 29, 2023 Rato Communications

Building a Personal Brand: Identify Your Market Positioning

In a world where your online presence matters, having a strong personal brand can make you more popular and be seen as an industry thought leader. Having a unique perspective helps you define yourself and stand out from the rest of the crowd. This is what Neil Patel and Melyssa Griffin, two successful figures in […]

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August 19, 2023 Rato Communications

Amplifying Your Brand’s Influence: Create Engaging Social Media Content

In the current marketing mix, social media has emerged as an influential game-changer. It plays a crucial role in building your brand’s reputation, influence, and market visibility. Your social media content plays a crucial role in shaping how your audience perceives the quality and reliability of your offerings. According to the 2023 GWI report on […]

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June 8, 2023 Rato Communications

The Art of Storytelling: A 7-step Guide to Creating Storytelling Narratives for Your Business

As an entrepreneur or business strategist, you are often in the trenches, battling one key adversary: Competition. To conquer this opponent, your business must shine with a unique light in an often overcrowded marketplace. The tactical weapon you have at your disposal? Content marketing. The realms of blog articles, website copy, and case studies are […]

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May 22, 2023 Rato Communications

User-Generated Content: Leveraging Your Audience or Community for Marketing Success

In today’s fast-paced world of marketing communication, standing out and making a lasting impact for your business requires investing your resources wisely. One highly effective strategy is to focus on creating personalized campaigns tailored specifically for your target audience. And when it comes to achieving this, leveraging the power of user-generated content can be a […]

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April 21, 2023 Rato Communications

Future of Content Marketing: AI Trends to Track in 2023

The growth of AI-led platforms is hard to miss, and marketing is among the many fields benefitting from Generative AI adoption. Content marketing, in particular, has seen significant progress over the last few months. Arguably, Generative AI is the buzzword for 2023 and shall continue to be so in the coming years. Currently, at its […]

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March 25, 2023 Rato Communications

Unlocking the Potential of AI: Enhancing Content Performance and Personalization in Your Marketing

AI has been around since the 1950s, but it has only recently become more accessible to businesses. Platforms like Amazon Lex and IBM Watson Content Hub make building an AI-powered bot easier than ever before, allowing you to leverage AI/ML technology in your content marketing efforts. AI can be used in many ways: from creating […]

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February 24, 2023 Rato Communications

Benefits of Maintaining Consistent & Engaging Brand Communication

To build a strong brand one needs an effective communication strategy to clearly communicate its purpose, values, and ethos. A strong brand can positively impact the bottom line of an organization. It helps to build brand equity, drive sales, grow market share, and create value. Additionally, it can create a competitive advantage, differentiate the company […]

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February 20, 2023 Rato Communications

Top Strategies to Rebrand A Successful Business

Rebranding a successful and well-established business might seem like a counterintuitive idea. However, a strategically planned and successfully implemented rebranding exercise will rejuvenate business operations and generate new income channels. Before looking at the rebranding strategies, let’s understand what exactly rebranding is. What is Rebranding? Rebranding means redoing an essential aspect of your existing brand. […]

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January 14, 2023 Rato Communications

5 Steps to Start An Inbound Content Marketing Program For Lead-Generation

High-quality content has been used by marketers to effectively generate leads and increase sales since the invention of the printing press by Gutenberg in 1446. This invention changed the face of how businesses increased their reach and built their brands. In recent times, the internet and the advent of social media have revolutionized marketing and led […]

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November 14, 2022 Rato Communications

Why Context is Important in Content Marketing?

Although Bill Gates foresaw the value of content two decades ago, we now need to look at the prediction through a broader lens as the volume of content increases at an astounding rate.  The internet is now fueled by content, it is what shapes opinions and builds brands. We all consume content regularly, whether in […]

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