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April 21, 2023 Rato Communications

Future of Content Marketing: AI Trends to Track in 2023

The growth of AI-led platforms is hard to miss, and marketing is among the many fields benefitting from Generative AI adoption. Content marketing, in particular, has seen significant progress over the last few months. Arguably, Generative AI is the buzzword for 2023 and shall continue to be so in the coming years. Currently, at its […]

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May 23, 2021 Rato Communications

Brand Voice and Tone – What is it, and How to Create it for your Company or Brand?

“It is not what you say, It is how you say it!” You have probably heard this phrase time and time again. You could say it is over-familiar or even call it a cliché. However, it is well-used for one very, very good reason – it is true. Both for humans and brands that evoke […]

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May 13, 2021 Rato Communications

‘Know. Feel. Do.’ The Magic Formula For Your Communications Strategy

“Begin with the end in mind” is Habit 2 of Dr. Stephen Covey’s Seven Habits of Highly Effective People. It talks about visualizing the end before you start your journey to ‘create’ or do something. This rule can also hold true when applied to planning any strategic or marketing communications initiative. It is prudent in […]

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May 7, 2021 Rato Communications

5 Useful Tips To Create Engaging And Result-Oriented Content For Your Website

Ok, so you have created a website for your company, with a sleek interface, responsive design, interactive features, and superb visuals. You have invested time and money on SEO, and focused SEM and other web advertising. You start to see an uptick in visitors, but, for some reason, they don’t seem to navigate beyond the […]

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April 30, 2021 Rato Communications

How To Build Your Employer Brand In A Pandemic

Since March last year, the COVID-19 pandemic has forced many businesses to confront a reality that puts their businesses to the test. One has to admit, that it has NOT been business as usual since then, and the current business outlook also seems quite unpredictable. Many are faced with tough decisions like layoffs, furloughs, freezing […]

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April 23, 2021 Rato Communications

Create Brand Messaging That Connects And Convinces

One of three essential elements of brand communication is – Brand Messaging. This is the way a brand communicates its unique value proposition and personality through verbal and nonverbal messaging. It is what helps attract or dissuade the kind of people that would want to associate with it. Research from Bergische University, Germany, highlights that […]

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April 17, 2021 Rato Communications

How To Use Content Marketing To Increase Sales

Content marketing has been around far longer than you might imagine. Even though it has become a buzzword in the last decade or so, it predates the internet. Way back in 1672 two brothers Jan and Nicolaes van der Heyden from Amsterdam used great story-telling and content to talk about a new invention they wanted […]

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April 7, 2021 Rato Communications

Content Needs an Objective – To Inform, Engage, or Entertain

Have you ever read or watched something lately that left you wondering or second-guessing the intent of the message? Was it meant to evoke some emotion in you? Was it meant to give you some information? Or, Was it just for the pleasure of the creator? With content now being all-pervasive and pretty much covering […]

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March 31, 2021 Rato Communications

Three Essential Elements Of Brand Communication

Many of you might claim that you are NOT “brand conscious”, or that you do not make too much fuss about the brands you buy. You might even go so far as to say that you are not influenced by brand messaging. But the truth is, that right from the time you wake up to […]

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February 4, 2021 Rato Communications

The Importance of Content in your Marketing Strategy

Any marketer (not just digital) will tell you that in our digitalised world, content is still king. There are very evident reasons for this, all digital marketing engines are content guzzlers – social, blogs, video channels, and even your good ol’ website needs content! What is content? In this 2013 blog post, Lee Odden attempts […]

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