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August 19, 2023 Rato Communications

Amplifying Your Brand’s Influence: Create Engaging Social Media Content

In the current marketing mix, social media has emerged as an influential game-changer. It plays a crucial role in building your brand’s reputation, influence, and market visibility. Your social media content plays a crucial role in shaping how your audience perceives the quality and reliability of your offerings. According to the 2023 GWI report on […]

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February 24, 2023 Rato Communications

Benefits of Maintaining Consistent & Engaging Brand Communication

To build a strong brand one needs an effective communication strategy to clearly communicate its purpose, values, and ethos. A strong brand can positively impact the bottom line of an organization. It helps to build brand equity, drive sales, grow market share, and create value. Additionally, it can create a competitive advantage, differentiate the company […]

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February 20, 2023 Rato Communications

Top Strategies to Rebrand A Successful Business

Rebranding a successful and well-established business might seem like a counterintuitive idea. However, a strategically planned and successfully implemented rebranding exercise will rejuvenate business operations and generate new income channels. Before looking at the rebranding strategies, let’s understand what exactly rebranding is. What is Rebranding? Rebranding means redoing an essential aspect of your existing brand. […]

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October 31, 2022 Rato Communications

How to Differentiate Your Brand in a Crowded Market?

Costco is a popular American supermarket chain that operates stores across the USA. You ask any regular American shopper, “Why do you love Costco?” Their most likely answer is to be “The Costco hot dog and soda combo.” Remarkable right? Well, this is the success story of one of Costco’s biggest revenue generators. The supermarket […]

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March 17, 2022 Rato Communications

Employee Advocacy: The Simplest Way To Build An Authentic Employer Brand

As the challenges to attract, retain and engage talent increase, organizations will need to find ways to reinforce and strengthen their employer brand. But, this is easier said than done, as everything in a traditional sense has transformed for a workplace. ‘Employee Advocacy’ or simply put, ‘getting your employees to act as spokespersons for your […]

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January 23, 2022 Rato Communications

Why Employer Branding matters, now, more than ever?

It is no secret that the challenges to attract and retain talent are only going to get harder in the coming years. Almost all research on the topic highlights that the dynamics in the talent market has shifted – away from organisations and towards the employee. Attrition is at an all-time high across industries and […]

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August 28, 2021 Rato Communications

Build a Brand Strategy for Your Startup and Small Business

Startup founders and small business owners have a lot on their plate – business development, client management, team management, finance, the list is endless. It is only natural then, to let the activities that seem not so essential to the day-to-day operations, such as branding to be overlooked. But, evidence has shown, that there is […]

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