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Archive

April 12, 2024 Rato Communications

Content Strategies to Improve B2B Brand Communication

Good content writing helps improve how a brand communicates. It's like having a clear and engaging conversation with your audience, rather than just throwing information at them.

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March 18, 2024 Rato Communications

How to Create a Compelling Employer Value Proposition (EVP)

It takes a keen understanding of the current landscape and emerging needs of this generation to craft an EVP that becomes easy to communicate through your employer branding initiatives. 

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December 21, 2023 Rato Communications

Cost-Effective Brand Communication Strategies for Marketing

For B2B companies, consistent brand communication is about establishing trust, demonstrating expertise, and creating a lasting impression in a competitive market.

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December 12, 2023 Rato Communications

Elevating Brand Impact Through Strategic Leadership Communication

The role of senior executives in shaping their company’s brand narrative has become more important now than ever before. Insights from the Edelman Trust Barometer 2023 highlight a growing expectation from corporate leaders to communicate transparently and ethically, directly impacting public trust in the brand. In this blog, we will take a look at how strategic leadership communication can be leveraged effectively for branding.

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December 2, 2023 Rato Communications

The Power of Brand Storytelling in B2B Marketing: Crafting Narratives that Resonate with Decision Makers

The art of storytelling in Brand Marketing is a much-debated strategy across both B2C and B2B brands. As content becomes more AI-driven with little or no differentiation between B2B service providers, connecting at an emotional human level will become essential for brands to stand out. At the core of every business decision (at least till the machines take over) is a human being with emotions and feelings. It makes sense to tap in to that...

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August 19, 2023 Rato Communications

Amplifying Your Brand’s Influence: Create Engaging Social Media Content

In the current marketing mix, social media has emerged as an influential game-changer. It plays a crucial role in building your brand's reputation, influence, and market visibility. Your social media content plays a crucial role in shaping how your audience perceives the quality and reliability of your offerings.

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February 24, 2023 Rato Communications

Benefits of Maintaining Consistent & Engaging Brand Communication

To build a strong brand one needs an effective communication strategy to clearly communicate its purpose, values, and ethos. A strong brand can positively impact the bottom line of an organization. It helps to build brand equity, drive sales, grow market share, and create value. Additionally, it can create a competitive advantage, differentiate the company in the market and build customer loyalty.

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February 20, 2023 Rato Communications

Top Strategies to Rebrand A Successful Business

Rebranding a successful and well-established business might seem like a counterintuitive idea. However, a strategically planned and successfully implemented rebranding exercise will rejuvenate business operations and generate new income channels. Before looking at the rebranding strategies, let’s understand what exactly rebranding is.   What is Rebranding? Rebranding means redoing an essential aspect of your existing […]

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October 31, 2022 Rato Communications

How to Differentiate Your Brand Communication in a Crowded Market?

The core pillar of brand advertising is the communication or messaging that the brand seeks to portray itself to the audience.

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March 17, 2022 Rato Communications

Employee Advocacy: The Simplest Way To Build An Authentic Employer Brand

As the challenges to attract, retain and engage talent increase, organizations will need to find ways to reinforce and strengthen their employer brand. But, this is easier said than done, as everything in a traditional sense has transformed for a workplace.

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