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Archive

December 27, 2023 Rato Communications

Unlock B2B Growth: Improve Lead Generation with Proven Inbound Marketing Strategies

In this blog, we will look at the role of inbound content marketing strategies across the B2B marketing funnel.

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December 21, 2023 Rato Communications

Cost-Effective Brand Communication Strategies for Marketing

For B2B companies, consistent brand communication is about establishing trust, demonstrating expertise, and creating a lasting impression in a competitive market.

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January 14, 2023 Rato Communications

5 Steps to Start An Inbound Content Marketing Program For Lead-Generation

High-quality content has been used by marketers to effectively generate leads and increase sales since the invention of the printing press by Gutenberg in 1446. This invention changed the face of how businesses increased their reach and built their brands.

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July 22, 2021 Rato Communications

Introducing The Content Collective Community

The Content Collective is our way to give back. It is about helping and supporting other content creators and also learning from them.

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May 13, 2021 Rato Communications

‘Know. Feel. Do.’ The Magic Formula For Your Communications Strategy

"Begin with the end in mind" is Habit 2 of Dr. Stephen Covey's Seven Habits of Highly Effective People. It talks about visualizing the end before you start your journey to 'create' or do something. This rule can also hold true when applied to planning any strategic or marketing communications initiative. It is prudent in these cases, to think of the end objective and what you want your audience to Know, Feel or Do.

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February 4, 2021 Rato Communications

The Importance of Content in your Marketing Strategy

Any marketer (not just digital) will tell you that in our digitalised world, content is still king. There are very evident reasons for this, all digital marketing engines are content guzzlers - social, blogs, video channels, and even your good ol' website needs content!

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