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Unlocking the Potential of AI: Enhancing Content Performance and Personalization in Your Marketing
AI has been around since the 1950s, but it has only recently become more accessible to businesses. Platforms like Amazon Lex and IBM Watson Content Hub make building an AI-powered bot easier than ever before, allowing you to leverage AI/ML technology in your content marketing efforts. AI can be used in many ways: from creating […]
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5 Steps to Start An Inbound Content Marketing Program For Lead-Generation
High-quality content has been used by marketers to effectively generate leads and increase sales since the invention of the printing press by Gutenberg in 1446. This invention changed the face of how businesses increased their reach and built their brands. In recent times, the internet and the advent of social media have revolutionized marketing and led […]
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Introducing The Content Collective Community
The Content Collective is our way to give back. It is about helping and supporting other content creators and also learning from them.
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The Communication Dilemmas: How Do I Build Great Content Marketing Capabilities?
Every marketing and communication professional has faced these dilemmas when building specialist skills for their organization or team.
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