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Archive

January 24, 2025 Rato Communications

Top 5 Employer Branding Trends in 2025

Here are the top five employer branding trends for 2025.

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September 30, 2024 Rato Communications

How to Build a Strong Employer Brand: Lessons from the World’s Top Employers

In this blog, we’ll explore what defines a strong employer brand today and break down key lessons learned from global leaders.

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September 21, 2024 Rato Communications

Employer Branding 101: How to Create Authentic Employee Experiences?

To build a successful and authentic employer brand, businesses must ensure that what they promote externally aligns with the day-to-day reality of working within the company. 

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September 12, 2024 Rato Communications

How to Build an Employee Advocacy Program?

How do you go about creating an employee advocacy program that truly works, especially in an era of brand scepticism? This blog explores the steps involved in building a successful employee advocacy program.

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September 7, 2024 Rato Communications

Building a Resilient Employer Brand in the Age of Remote and Hybrid Work

Different industries face unique challenges when it comes to hybrid work, and their approach to their employer brand reflects these nuances.

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August 27, 2024 Rato Communications

Rebuilding Trust: How Companies Can Bounce Back After A Sustainability Crisis

As sustainability becomes a central tenet of corporate identity, the stakes for maintaining credibility are higher than ever. This blog explores examples of companies that have successfully rebounded from sustainability crisis.

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August 23, 2024 Rato Communications

How to Align Your Marketing Goals with Sustainability and ESG Objectives

By aligning marketing strategies with ESG objectives, companies can not only enhance their brand reputation but also drive long-term value creation.

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August 17, 2024 Rato Communications

How to Embed ESG Practices in Your Employer Branding Strategy?

This blog examines how strong ESG practices can significantly boost employer branding by focusing on the role of different teams in attracting, retaining, and engaging employees.

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August 2, 2024 Rato Communications

How to Measure the ROI of Your Employer Branding Program

A robust employer branding program can enhance your organization’s appeal, reduce turnover, and boost employee engagement. Like any strategic initiative, it's essential to measure the return on investment (ROI) of your efforts. Measuring the ROI of these efforts is vital to justify investments, optimize strategies, and align with broader business goals.

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July 26, 2024 Rato Communications

How to Draft a Value Proposition Statement for Strategic Communications

In this blog, we will look at the Value Proposition from the Company to its customers and employees. We will share the essential components and subtle differences between each.

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