The company aspired to expand and grow overseas and needed to build a strong global brand presence. Despite its strong reputation within the industry for delivering high-quality solutions and demonstrating expertise in India, it encountered challenges in mirroring this proficiency through its marketing endeavors. The client faced difficulties in articulating a clear positioning and lacked the necessary marketing support to construct a compelling brand identity. Despite maintaining an active presence across various marketing channels (both online and offline), the messaging was inconsistent and weak, with no well-defined strategy in place.

They approached us for help with branding and a comprehensive overhaul of their marketing initiatives.