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Overhaul of Campus Branding With Improved Communication on Company Culture & Benefits

About the Client

Our client is a leading global advertising company with one of the most comprehensive portfolios of advertising technology spanning search, native formats, display, mobile integration, local targeting, innovative products, and captivating video solutions. By market cap, it is one of the top 5 largest ad tech companies worldwide. By revenue, it is the second largest contextual advertising business worldwide.

Problem Statement

Our client needed help to enhance its positioning within engineering campuses through their campus hiring program. The problem statement was that ‘Their cool culture was not evident in their existing communication.’ Also, candidates did not clearly understand the job roles or the company business.

Key Challenges

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Showcase the client as a cool and fun place to work.
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Communicate the company's business in a simpler yet effective manner.
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Provide insights into the company's vibrant culture and the diverse spectrum of job roles, both technical and business-oriented.

Our Solutions

We offered a complete revamp of all their campus branding communication assets. Working closely with the HR leadership and team, we delved into our client’s campus program and the hurdles it faced.  

We spoke with current employees to get a sense of the culture and build a narrative. 

Video Creation & Content Marketing Strategy Services - Rato Communications

Videos

We suggested creating a set of videos to highlight the unique campus and culture at their company. We scripted, shot and edited the videos in a contemporary and fun look.

Simplified JDs & Presentations

We helped design a new Job Descriptions template and structure for the campus roles, ensuring that relevant information was easily accessible. We also reworked the company’s campus presentation to offer a clearer understanding of their business landscape and individual business verticals.

Fun Signage & Merchandise

Our client needed to stand out from other recruiters and a fresh approach was needed, extending even to the way recruiters presented themselves. We helped create a new set of campus directional signage and funky T-shirt designs. These were also used by the team as giveaways to the students.
Videos
We suggested creating a set of videos to highlight the unique campus and culture at their company. We scripted, shot and edited the videos in a contemporary and fun look.
Simplified JDs & Presentations
We helped design a new Job Descriptions template and structure for the campus roles, ensuring that relevant information was easily accessible. We also reworked the company’s campus presentation to offer a clearer understanding of their business landscape and individual business verticals.
Fun Signage & Merchandise
Our client needed to stand out from other recruiters and a fresh approach was needed, extending even to the way recruiters presented themselves. We helped create a new set of campus directional signage and funky T-shirt designs. These were also used by the team as giveaways to the students.

Results

The transformation yielded remarkable results. Our client emerged as an enticing workplace, resonating with campus freshers, and the intricate aspects of its business were presented with simplicity and clarity. It was able to successfully position itself as a cool place to work.

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