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Reviving Legacy, Driving Leads

Overview

With a legacy of over two decades in U.S. immigration and corporate law, our client had built a strong offline reputation for expertise and trust. However, their digital presence told a different story of an outdated website, invisible content, and no meaningful lead generation.

To bridge this gap, the law firm partnered with Rato Communications for a comprehensive digital transformation focused on redesigning their web presence, amplifying visibility, and turning content into a growth engine.

Key Challenges

  • Outdated Website Design: Failed to reflect the firm’s credibility or drive engagement.
  • Zero Lead Generation: No SEO structure, CTAs, or conversion tracking in place.
  • Buried Content: Newsletters and blogs were valuable but undiscoverable online.
  • Disjointed Regional Presence: U.S. and India operations lacked clarity and distinction.
  • Limited Internal Control: No backend access or flexibility for content updates.

The Outcome

Through a strategic, phased approach spanning user journey mapping, dual-site development, SEO overhaul, content restructuring, and backend training, we helped the law firm:

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Build a modern, dual-site web presence tailored to regional needs.
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Implement end-to-end SEO and index valuable newsletters and blogs.
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Introduce clear CTAs and conversion paths to boost engagement.
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Enable internal teams with backend access and content management capabilities.
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Drive consistent organic leads, averaging 20+ qualified inquiries per month.

This transformation repositioned the law firm as a digitally credible, client-first brand ready for scalable growth.

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