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D 203, NR Orchid Gardenia, Mestri Palya, St. Anns Church, Rachenahalli, Bangalore. P.O.Box: 560077.

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Brand Development Services

Clear. Consistent. Personalized.

Stand out from the crowd with clarity and consistency. We conduct in-depth target market and business analysis to develop a brand that is personalized and lives up to the perceptions of all stakeholders. 

Strategic steps towards your brand’s success

Brand Strategy that Sets You Apart

Your brand is unique. We help you identify and present this uniqueness with a focused brand development consulting. Our specialists understand your business, its objectives, and its target market to prepare relevant brand elements and prepare for a strategic launch.

With a mix of traditional and proprietary methods, our brand development services position your brand exactly where it needs to be. 

At Rato Communications, our team follows a structured framework to optimize every aspect of your brand for a successful launch. Our in-depth research and innovative strategies help your brand thrive in a changing market environment.

Tailored Support Through Your
Brand Development Cycle

Research
Inside-out and outside-in research to collect target group data and analyze your business. We use this data to form your personalized brand development strategy.
Insights
Gathering insights from discussions, market research, and SWOT analysis, we draft a robust brand development service plan that overcomes business challenges and meets your objectives.
Development
With extensive research and specialist creativity at every step, we develop your key brand attributes. This stage prepares and establishes your unique brand identity.
Deployment
Building a brand readiness checklist to ensure all assets are prepared for launch, we execute your custom-developed GTM strategy with a consistent identity across channels.
Review and Audit
We audit the post-launch brand performance against your predefined objectives to identify development opportunities and make continuous optimizations.

Actionable Brand Strategies, Targeted to Your Needs.

The one-stop solution for your brand development journey. Be it rebranding or a new launch, we understand your unique business proposition to develop a detailed branding strategy that tells your story and resonates with your target market.

Brand Development

Develop a Unique Brand Identity

We study your target market and competitors in detail to create a highly relevant brand positioning, define your value proposition, and develop impactful brand elements.

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Business & Market Analysis
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Brand Identity Development
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Key Attributes Development
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Benchmarking Report

Define a Consistent Brand Theme & Voice

From tonality to key messaging, we articulate consistent brand communication guidelines that resonate with your target group and streamline your digital marketing activities.

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Existing Content Review
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Target Persona Outlining
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Tonality, Imagery, Messaging Creation
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Reference Guideline Development
Brand Design
Brand GTM

Win Your Target Market Launch Your Brand Into Success

We clearly define your SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) goals and use them to develop an actionable launch strategy covering channels and marketing tactics to target.

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Launch Plan Development
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Phase-wise SMART Goals
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Brand Readiness Checklist
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GTM development and tracking

Frequently Asked Questions

From defining your core objectives to the go-to-market strategy, the brand development process covers a wide ground. 

At Rato Communications, we start with an in-depth market analysis to identify your target personas. Next, we design an extensive strategy that aligns with your objectives. Following this we prepare your brand assets for launch and execute the strategy. Finally, we perform a close performance audit to ensure optimal outcomes.

A brand development strategy walks you through business and competitor analysis, to launch plan development. The process involves extensive research and audit, surfacing several brand elements to optimize.

It includes brand identity and benchmarking report development to accelerate brand positioning, content audit, and key messaging creation to develop the voice, and SMART goal analysis and GTM strategy for the launch.

The key element behind a winning brand launch is a robust predefined strategy. At Rato Communications, we study your SMART objectives to form this strategy with industry-leading practices. The strategy allows us to prepare your key messaging and brand identity across channels, setting you up for a successful market launch.

Brand development consulting helps you chart out your development roadmap and achieve calculated business growth. It helps you formulate a plan directed to meet your objectives.

Following this, our consultants help you build and maintain a powerful brand identity that stands out in competitive markets.

By providing a fresh perspective, they align your business objectives with your brand strategy. The result?  Improved customer perception, increased brand loyalty, and business development.

Brand development services are catered to deliver tangible outcomes that align with your specific business goals. From increase in brand awareness and higher customer engagement, to an ultimate growth in market share, a strategic brand development service helps achieve your business’s primary vision.

At Rato Communications, we offer tailor-fitted brand development consulting, ensuring that your brand continues to evolve and thrive in an ever-changing market.

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