How To Create Impactful Brand Content?
We have all come across a piece of content that captivates us or gives us the necessary guidance or inspiration. But, have you ever stopped to consider why you liked it? Or How the content creator know exactly what you needed, and how to present it?
Build a Brand Strategy for Your Startup and Small Business
Startup founders and small business owners have a lot on their plate – business development, client management, team management, finance, the list is endless. It is only natural then, to let the activities that seem not so essential to the day-to-day operations, such as branding to be overlooked. But, evidence has shown, that there is considerable merit in spending some time to create a brand strategy for your startup.
Introducing The Content Collective Community
The Content Collective is our way to give back. It is about helping and supporting other content creators and also learning from them.
The Communication Dilemmas: How Do I Build Great Content Marketing Capabilities?
Every marketing and communication professional has faced these dilemmas when building specialist skills for their organization or team.
How to create a successful Blog For Your Company Or Business
Creating a company blog is one of the most cost-effective and easiest ways to market the products and services of your business.
Brand Voice and Tone – What is it, and How to Create it for your Company or Brand?
“It is not what you say, It is how you say it!”
You have probably heard this phrase time and time again. You could say it is over-familiar or even call it a cliché. However, it is well-used for one very, very good reason – it is true. Both for humans and brands that evoke similar emotions in us when they communicate.
‘Know. Feel. Do.’ The Magic Formula For Your Communications Strategy
“Begin with the end in mind” is Habit 2 of Dr. Stephen Covey’s Seven Habits of Highly Effective People. It talks about visualizing the end before you start your journey to ‘create’ or do something. This rule can also hold true when applied to planning any strategic or marketing communications initiative. It is prudent in these cases, to think of the end objective and what you want your audience to Know, Feel or Do.
5 Useful Tips To Create Engaging And Result-Oriented Website Content
Ok, so you have created a website for your company, with a sleek interface, responsive design, interactive features, and superb visuals. You have invested time and money on SEO, and focused SEM and other web advertising. You start to see an uptick in visitors, but, for some reason, they don’t seem to navigate beyond the page on which they land.
How To Build Your Employer Brand In A Pandemic
The COVID-19 pandemic has forced many businesses to confront a reality that puts their businesses to the test. One has to admit, that it has NOT been business as usual since then, and the current business outlook also seems quite unpredictable. Many are faced with tough decisions like layoffs, furloughs, freezing of benefits, cuts in salaries, canceling of college internships, and minimal to zero wage increases. With this backdrop, what happens to the company’s employer brand? Does that even matter when business growth and budgets are squeezed?
Create Brand Messaging That Connects And Convinces
One of three essential elements of brand communication is – Brand Messaging. This is the way a brand communicates its unique value proposition and personality through verbal and nonverbal messaging. It is what helps attract or dissuade the kind of people that would want to associate with it.