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Taru Movement

Join our drive.
Plant a tree.
Feel a Difference (in yourself).

Ours is a movement that is good for you and the environment.

Planting a tree is a fundamental life skill. Yet many of us have never learnt it or have forgotten how to do it. 

The act of planting a tree, is one of the most enriching experiences you can have – Parting the soil to make space, then gently placing the sapling, covering it up and then gently watering it. It enriches you emotionally, mentally and physically!

We are on a mission to enable the planting of 80000 trees by 2030. We want people who pledge money towards this drive, to also physically come and plant a tree. 

So, come join us in making a difference and finding joy while doing so.

Trees Pledged
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Trees planted
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What is the Taru Movement?

The Taru Movement is an initiative to get more people to experience the joy of planting trees. 

We aim to give individuals the opportunity to not just make the world greener through monetary contributions, but also by getting their hands dirty by planting the trees themselves. When we experience it once, we will want to do it again and again. 

We want more people to experience the joy of planting trees with us.

It is easy to just make a monetary contribution to a cause. Most of the times, it becomes a transaction that we do once and forget about. But when we take another step forward and plant a tree ourselves, it becomes a memorable action that we won’t be able to forget easily. 

What’s in it for you?

Joy – In the experience of planting a tree yourself. 

Pride – In participating in an initiative that is the need of the hour. 

Satisfaction – In the fact that you have done something towards making the world greener. 

What’s in it for us?

Joy and satisfaction.

There is no monetary gain for us.

Whatever money we collect is directed straight to the concerned NGO.

Background - From One to Many

It started as an experiment in 2021 when Reuben Rato, Founder and MD at Rato Communications, decided to celebrate his birthday more meaningfully by planting as many trees. He invited his family to pledge trees as gifts. He realized that the true joy was not in collecting the contributions for the trees, but in the act of planting them.

We have already planted 500+ Trees

60 trees were pledged in the first year.
150 in the second year, and,
300 in the third.
It was in the third year that the Taru Movement was made into its current avatar. We made a pledge to enable the planting of 80,000 trees by 2030.
How do we do it?

We are enablers. We help connect the dots. We help connect NGOs with individuals or organizations who wish to plant trees in whatever scale they wish to.

Join Us

Be a part of the Taru Movement

We organise plantation drives via crowdfunding every year. Simply choose a plantation drive closest to you and contribute. You can also join us when the drive happens, we will notify you.

Partners

NGOs We Work With

Delhi Partner
SankalpTaru Foundation is an IT enabled NGO, spreading greenery with its core philosophy of “planting trees for the people, by the people”. Having rooted and survived close to a million trees across 27 states and some of the majorly polluted cities of India, they are constantly escalating healthy-happy smiles through our trees.
Bangalore Partner
Eco-Watch was established in 1998 by Suresh Heblikar, a well known filmmaker and environmentalist with its key objective of spreading a message of environmental conservation through relevant, focused yet diverse programmes and activities.
Become a Partner
We are actively looking for NGOs to help with tree planting and nurturing. Do write to reuben@ratocommunications.com if you would like to partner with us.

Experiences of
Participants.

Thank you so much for organising this event. Felt really good to be a part of this green initiative. Looking forward to more of such sustainability drives.

Akhil Govindraj

Happy to help, Reuben! Glad we could partner in this good cause 🙂

Deepali Rao

Great initiative to give back to the environment!

Avinash Thawani

Some water, fresh air, and sunshine can do so much to regulate our nervous systems and hormones... But gardening and spending time with Mother Earth... It helps with a process called grounding, almost like a reset of the Earth element in our bodies. After all, we're like houseplants, just with a tad more complicated emotions.

Bhavya R
Pledges

Contribute to Any of our Drives

Bangalore
INR 330 /tree
Sourcing of sapling
Preparing plantation area
Fencing
Maintenance for 2 years
Delhi
INR 380 /tree
Sourcing of sapling
Preparing plantation area
Fencing
Maintenance for 2 years
Get in Touch

Need More Information?

Write to us and let’s discuss how we might be able to help you.