Every marketing and communication professional has faced these dilemmas when building content marketing specialist skills for their organization or team: In-house or Outsourced? Agency or Freelancer?
We created this story and offer a possible solution here:
Let’s start with defining what is ‘Great Content’?
The 3 Hallmarks of ‘Great Content’ are:
Also…it is typo-free and grammatically correct.
Great content tends to get found by the reader, just when they need it. It almost always offers them something that they want…without being preachy or pushing an agenda. It either informs, engages, or entertains.
Let’s be honest, every piece of content that is created today has an objective, even if not overtly visible. From the creator’s perspective, it needs to meet a specific business or individual goal. From the reader’s perspective, it needs to answer a specific question, have something new, or solve a problem.
Just like the individual creating it, every piece of content needs to be unique. Originality is debatable, so we will stick to unique. The content creator can take an old idea or concept and give it a new perspective. With due attribution to the original creator.
Now let’s examine the dilemmas…
What do we mean by balance…
Reach out to us to learn more about our Specialist-as-a-Service model. Where we provide you with the Content Marketing expertise.
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