Contact Information
D 203, NR Orchid Gardenia, Mestri Palya, St. Anns Church, Rachenahalli, Bangalore.
P.O.Box: 560077.
A global AdTech leader, operating in the fast-paced advertising technology industry, sought to strengthen its employer brand during and post-pandemic (2022-2023). Despite a robust business, their employer brand lacked clarity, and their campus recruitment efforts struggled to resonate with young talent. The challenge was to craft a cohesive narrative that clarified their value to employees and created a lasting impression on students during campus recruitment.
We partnered with their HR team to refine their HR communications, simplify benefits communication, and define a clear campus recruitment program. From internal documents to campus collateral, we delivered solutions that aligned teams, empowered recruiters, and attracted top talent.
- Scattered Benefits Communication: The Client’s employee benefits were generous, but buried in hard to understand policy documents and corporate language. During remote work, this gap only widened, leaving many unaware of what was available to them.
- Lack of a Clear Employer Branding Story: Even internally, there wasn’t a shared understanding of what their employer brand stood for or how it worked. New hires and long-timers alike needed a clearer view of the company’s values and day-to-day rhythm.
- Campus Recruitment That Didn’t Stick: The company’s presence on campuses felt flat. Job descriptions were technical, presentations were abstract, and students struggled to see the brand as ‘cool’ or relevant.
- No Unified Narrative Across Touchpoints: Each asset, be it a JD, a poster, or a presentation, told a slightly different story. The result? A fragmented employer brand that didn’t land with the consistency or confidence it needed to.
With a clear brief and full access to HR and leadership, we built more than just communication; we built a foundation for brand clarity. Through a strategic blend of storytelling, design, and structured communication, we achieved the following.
Simplified the benefits story: Redesigned the Total Rewards Statement and Benefits Explainer to be visual, digestible, and employee-friendly.
Brought the culture to life: Produced two culture videos, one polished, one candid, to show how the company works, not just what it does.
Elevated campus recruitment: Rolled out a refreshed suite of assets: cleaner JDs, bold on-ground collateral, and messaging tailored to how students actually think.
Aligned internal and external messaging: Defined a voice, tone, and story framework that HR, recruiters, and leaders could use consistently, no matter the audience.
This transformation elevated the company from a low-profile employer to a compelling destination for top talent, with stronger internal alignment and campus engagement.