Contact Information
D 203, NR Orchid Gardenia, Mestri Palya, St. Anns Church, Rachenahalli, Bangalore.
P.O.Box: 560077.
A global enterprise software leader operating across Payroll, ERP, Aviation, and Logistics verticals partnered with Rato Communications to bring structure and purpose to its scattered content efforts. With operations in Australia, the UAE, and the USA, the brand faced low visibility and engagement due to a fragmented and inconsistent content strategy.
Our role was to audit their content strategy landscape, identify key gaps, and deliver a cohesive, persona-driven content strategy that would align their messaging with business goals and drive real results.
- Fragmented Content Across Verticals & Geographies: The absence of a unified voice across four business verticals and multiple global regions led to a diluted brand presence.
- Low Engagement & Unclear Navigation: Disorganized content and inconsistent messaging hindered user engagement and discoverability across digital platforms.
- Lack of Strategic Direction & Internal Alignment: Limited internal resources and disconnected stakeholder input resulted in content that missed the mark for real customer needs.
Through our data-driven and consultative approach, we helped this global software player shift from a fragmented presence to a focused, scalable content engine:
Persona-Centric Strategy: Developed detailed buyer personas across geographies and verticals to guide content creation.
Content Funnel Alignment: Strategically mapped content to the full marketing funnel—Awareness, Consideration, Purchase, and Loyalty.
SEO & Localization: Improved search rankings with optimized blogs and localized content tailored for UAE, Australia, and USA markets.
Content Categorization & Process Optimization: Reduced redundancy, improved internal workflows, and implemented a modular content structure.
Business-Aligned Messaging: Positioned content around the brand’s core strengths—modularity, ROI, and industry-specific solutions.
This transformation helped the brand elevate its visibility, streamline internal processes, and connect more meaningfully with global audiences.