Latest Blogs

Once upon a time
How Corporate Storytelling Elevates Employer Brand to Attract Top Talent
Discover how the talent dark funnel impacts recruitment and why leveraging authentic corporate storytelling...
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Castle in storytelling
Corporate Storytelling (Part 3): How to Institutionalize Storytelling
Learn how to institutionalize corporate storytelling across hyper-growth, M&A, and generational transitions...
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Person telling a story
Corporate Storytelling 101 (Part 2): How to Equip Middle Managers to Become Storytellers
Discover why corporate culture breaks down in the middle of the org chart. Learn how utilizing experts...
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Slaying a dragon
Corporate Storytelling 101 (Part 1): Why the Hero’s Journey Requires a Dragon?
When companies erase the struggles and antagonists from their history, they destroy their culture. Learn...
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Corporate Storytelling
Can Storytelling Save Company Culture and Sustain the Legacy?
Every successful organization hits a tipping point where it stops feeling like a shared mission and starts...
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Employer branding for GCCs
How to Build a Winning Employer Brand for a Global Capability Center (GCC)
The Global Capability Center (GCC) model has completely transformed. Today, the work being done in Bengaluru,...
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employer branding
Why Top Talent Keeps Ghosting Your Job Offers (And How to Fix It)
You offered a top-of-market salary, excellent benefits, and generous equity. Yet, your top candidate...
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Company Reviews
How to Handle Toxic Company Reviews Without Looking Defensive?
Nothing triggers a CEO quite like a brutal, anonymous Glassdoor review. But how you respond to toxic...
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Leadership Communications
Leadership Communication in the Age of AI and Hybrid Work
We are living in a communication paradox. We have more AI tools and digital channels than ever before,...
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Category design
B2B Category Design: How to Stop Competing on Price & Features
When your B2B brand sounds exactly like your five biggest competitors, buyers will always choose the...
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