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Build a Brand Strategy for Your Startup and Small Business
Startup founders and small business owners have a lot on their plate - business development, client management, team management, finance, the list is endless. It is only natural then, to let the activities that seem not so essential to the day-to-day operations, such as branding to be overlooked. But, evidence has shown, that there is considerable merit in spending some time to create a brand strategy for your startup.
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Brand Voice and Tone – What is it, and How to Create it for your Company or Brand?
"It is not what you say, It is how you say it!" You have probably heard this phrase time and time again. You could say it is over-familiar or even call it a cliché. However, it is well-used for one very, very good reason – it is true. Both for humans and brands that evoke similar emotions in us when they communicate.
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Create Brand Messaging That Connects And Convinces
One of three essential elements of brand communication is - Brand Messaging. This is the way a brand communicates its unique value proposition and personality through verbal and nonverbal messaging. It is what helps attract or dissuade the kind of people that would want to associate with it.
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Three Essential Elements Of Brand Communication
Many of you might claim that you are NOT "brand conscious", or that you do not make too much fuss about the brands you buy. You might even go so far as to say that you are not influenced by brand messaging.
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