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Future of Content Marketing: AI Trends to Track in 2023
The growth of AI-led platforms is hard to miss, and marketing is among the many fields benefitting from Generative AI adoption. Content marketing, in particular, has seen significant progress over the last few months.
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Unlocking the Potential of AI: Enhancing Performance and Personalization in Your Content Marketing
AI has been around since the 1950s, but it has only recently become more accessible to businesses. Platforms like Amazon Lex and IBM Watson Content Hub make building an AI-powered bot easier than ever before, allowing you to leverage AI/ML technology in your content marketing efforts.
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Why Context is Important in Content Marketing?
Although Bill Gates foresaw the value of content two decades ago, we now need to look at the prediction through a broader lens as the volume of content increases at an astounding rate. The internet is now fuelled by content, it is what shapes opinions and builds brands.
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A 5 Step Content Strategy Blueprint To Build A Personal Brand
There are many aspects that go into building a strong personal brand, both online and offline. Figuring out the essence of who you are and what you want to be known for, are the first few steps. By reflecting on the right questions, one can figure this out. The step at which many falter is - how does one convey these messages to the world, in a consistent and coherent manner?
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How To Create Impactful Brand Content?
We have all come across a piece of content that captivates us or gives us the necessary guidance or inspiration. But, have you ever stopped to consider why you liked it? Or How the content creator know exactly what you needed, and how to present it?
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The Communication Dilemmas: How Do I Build Great Content Marketing Capabilities?
Every marketing and communication professional has faced these dilemmas when building specialist skills for their organization or team.
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How to create a successful Blog For Your Company Or Business
Creating a company blog is one of the most cost-effective and easiest ways to market the products and services of your business.
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5 Useful Tips To Create Engaging And Result-Oriented Website Content
Ok, so you have created a website for your company, with a sleek interface, responsive design, interactive features, and superb visuals. You have invested time and money on SEO, and focused SEM and other web advertising. You start to see an uptick in visitors, but, for some reason, they don't seem to navigate beyond the page on which they land.
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How To Use Content Marketing To Increase Sales
Content marketing has been around far longer than you might imagine. Even though it has become a buzzword in the last decade or so, it predates the internet.
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Content Needs an Objective – To Inform, Engage, or Entertain
Have you ever read or watched something lately that left you wondering or second-guessing the intent of the message? Was it meant to evoke some emotion in you? Was it meant to give you some information? Or, Was it just for the pleasure of the creator? With content now being all-pervasive and pretty much covering every aspect of our lives, very often one might come across something that may leave them thinking - "Was there a reason for that?"
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