It takes a keen understanding of the current landscape and emerging needs of this generation to craft an EVP that becomes easy to communicate through your employer branding initiatives.
Read Full Article →The role of senior executives in shaping their company’s brand narrative has become more important now than ever before. Insights from the Edelman Trust Barometer 2023 highlight a growing expectation from corporate leaders to communicate transparently and ethically, directly impacting public trust in the brand. In this blog, we will take a look at how strategic leadership communication can be leveraged effectively for branding.
Read Full Article →The COVID-19 pandemic has forced many businesses to confront a reality that puts their businesses to the test. One has to admit, that it has NOT been business as usual since then, and the current business outlook also seems quite unpredictable. Many are faced with tough decisions like layoffs, furloughs, freezing of benefits, cuts in salaries, canceling of college internships, and minimal to zero wage increases. With this backdrop, what happens to the company’s employer brand? Does that even matter when business growth and budgets are squeezed?
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